Paula Reeves.
President of Affordable Housing
Three decades in mortgage banking. President and co-founder of CIS Financial.
A career built around affordable housing.
Paula brings over three decades of expertise in mortgage banking and a steadfast commitment to affordable housing. As President of LHFS’s Affordable Housing division, she leads efforts to expand access to affordable housing, with a particular focus on Manufactured Housing.
Paula Reeves, President and co-founder of CIS Financial Services, Inc., brings over three decades of expertise in mortgage banking and a steadfast commitment to affordable housing. Building a mortgage company from co-founder to operational maturity is the kind of work that teaches an executive what affordable housing programs actually require — not in policy abstraction, but in the day-to-day operational reality of file work, underwriting standards, and borrower relationships.
At Land Home Financial Services, she leads efforts to expand access to affordable housing, with a particular focus on Manufactured Housing. The Affordable Housing division is a deliberate strategic position at LHFS — not a CRA compliance afterthought but a structurally core business line that includes manufactured housing lending, HFA program partnerships, and down-payment-assistance program execution.
Paula’s extensive leadership experience includes serving on the Financial Services Board of Governors for the Manufactured Housing Institute in Washington, DC, and contributing to the FHA Title reform committee, where she has driven innovative, sustainable solutions for the industry. Manufactured Housing Institute board service is the kind of position that doesn’t happen by accident — it reflects multi-year industry recognition for substantive contribution to manufactured housing policy and practice.
Beyond her professional achievements, Paula is deeply committed to giving back to her community. She actively supports charitable initiatives and organizations such as Civitan International and Kiwanis, reflecting her dedication to fostering positive change. With her vision and expertise, Paula continues to make a lasting impact on the housing industry and the communities she serves.
What Paula owns.
Specific functions and accountabilities. Not a generic job description — these are the actual scopes that determine what gets done day-to-day.
Affordable Housing strategic direction
Strategic leadership of LHFS’s Affordable Housing division — one of the company’s four operating divisions.
Manufactured Housing focus
Particular focus on manufactured housing as the core specialty of the division.
Industry policy engagement
Active engagement with manufactured housing policy through MHI board service and FHA Title reform participation.
HFA partnerships
Strategic partnership with state Housing Finance Authorities, in coordination with Brad Waite and Teji Singh’s servicing operation.
Where Paula shows up.
Boards, committees, certifications, and industry affiliations. The public record of contribution beyond LHFS itself.
Reach Paula or the team.
For borrower issues, your loan officer is the right first contact. For partnerships, press, or industry inquiries, the executive team is reachable through standard channels — read within 72 hours.
Paula Reeves
President of Affordable Housing